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and internationally, according to analytics firm SimilarWeb–from 558 million to 376 million monthly visits globally. That’s despite Tumblr’s return to the App Store in December. Like a fire that clears out miles of forest, Tumblr’s porn ban has created an ecological niche for new not-safe-for-work (NSFW) friendly sites to take root. Natural selection has weeded out many of them, such as the flopped Cumblr.
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But at least three other sites appear to be blooming. Though billed as an NSFW Tumblr replacement, newTumbl intends to evolve into much more, says cofounder Dean Abramson. Still, it’s a long way from zero visits in December, and more than some other sites have experienced.
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Site owner Andrew Kunkle tells me that the site has about 20,000 users, despite spending “$0 on advertising.” For instance, xstumbl, also founded in December 2018, had about 45,000 global visits in April, per SimilarWeb–down from its peak of about 109,000 in January. Like the original Tumblr, newTumbl isn’t meant to be exclusively for porn sharing. (All of these sites make clear that posting illegal content, such as child pornography, is prohibited.) “But we know that right now, probably 90% of our users are here for adult content.” “We would like to be a complete site, from kittens all the way up to anything legal,” says Abramson. Sharesome’s top members often direct viewers to other sites where they can pay for premium content. In comparison, a startup called Sharesome has focused on adult content since its launch in January 2018. It’s reaped similar growth, from roughly 79,000 to 2.7 million global visits from October to April. (Sharesome quoted me an estimate of 3 million visits for May.) “We have pornstars, cam models, illustrators, writers, amateur kinksters, cosplayers, and so on,” wrote Sharesome CEO Tudor Bold in a Twitter DM conversation with me. “They’re all welcome on Sharesome to post both NSFW content (our bread and butter) and SFW content they may enjoy.” The site has about half a million users, says Bold. Sharesome can also import old Tumblr blogs.
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Tumblr allows users to download all of their content to an archive file. The company says it only hides adult content from public view ( a slow, ongoing process), rather than deleting it from the database. So blog owners can still access all the original files. Sharesome is one of several sites with the ability to upload those archives. Tumblr imports are also possible on BDSMLR, which may be the biggest winner yet of Tumblr’s NSFW ban. It originally focused–as the name implies–on the bondage, dominance, sadism, masochism, and related fetishes. But BDSMLR has grown rapidly into a universal porn site, going from about 87,000 global visits in October 2018 to 9.4 million in April. (I made several unsuccessful attempts to reach the people who run BDSMLR.)Īll these startups are miniscule compared to NSFW behemoth Pornhub, which reports over 110 million daily visitors. In early May, the Wall Street Journal reported that Verizon is looking to sell Tumblr, which it picked up in its acquisition of Yahoo in 2017. Pornhub’s vice president Corey Price told BuzzFeed that the company was “extremely interested” in buying Tumblr. REALLY GOOD GAY PORN GIFS TUMBLR ARCHIVE.